creative marketing executive
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CASE STUDY: Busy Tonight

I oversaw the cross-platform marketing campaign for E!’s triumphant return to late night with the launch of Busy Tonight. This campaign involved multiple concept and still shoots, pre and post-premiere clip spots, a slew of digital ads, creating a tool kit for daily episodics, and a TCA reel and visuals.

Key Art

Key Art

"Better Get Busy" Launch

"Show" Launch

"Shoot" Launch

Generic

TCA Reel

Billboard

Billboard

Digital Ads

Digital Ads

Producing live promos

Producing live promos